AAMI Becomes Sydney Sixers Principal Partner in Two Year Deal
AAMI is the new Principal Partner of the Sydney Sixers. The two year agreement runs through the end of the 2027/28 season, places the AAMI logo on both BBL and WBBL playing kits, and gives the insurer a leading role in two Sixers Community Round matches.
The official Sydney Sixers announcement confirms that the agreement covers the club’s men’s and women’s teams. AAMI will also serve as the Official Insurance Partner of the Sydney Sixers and an Official Partner of Cricket NSW.
What does the AAMI and Sydney Sixers partnership include?
The AAMI and Sydney Sixers partnership combines team sponsorship, kit visibility, insurance rights and community cricket activity in one agreement. The financial value of the deal has not been disclosed.
| Partnership detail | Confirmed position |
|---|---|
| Contract length | Two years, through the end of the 2027/28 season |
| Sydney Sixers role | Principal Partner of the BBL and WBBL teams |
| Insurance role | Official Insurance Partner of the Sydney Sixers |
| Cricket NSW role | Official Partner of Cricket NSW |
| Playing shirt branding | Front of the BBL and WBBL shirts |
| Other kit branding | Playing caps and helmets for both teams |
| Community role | Presenting Partner of the Sydney Sixers Community Rounds |
Where will the AAMI logo appear on Sydney Sixers kits?
The AAMI logo will appear on the front of Sydney Sixers playing shirts in WBBL 12 and BBL 16. It will also feature on the playing caps and helmets used by both teams.
The club has not yet released full details of any new kit design linked to the partnership.
This is a principal partnership rather than a change to the team name. Sydney Sixers remain the Sydney Sixers, while Weber and KFC continue as the naming partners of the WBBL and BBL competitions.
When are the AAMI presented Sydney Sixers Community Rounds?
AAMI will present one Sydney Sixers Community Round in WBBL 12 and another in BBL 16. Both fixtures are home matches and are designed to recognise local clubs, junior players, volunteers and cricket communities across New South Wales.
| Competition | Fixture | Date | Venue and start time |
|---|---|---|---|
| Weber WBBL 12 | Sydney Sixers v Melbourne Renegades | Sunday, 15 November 2026 | North Sydney Oval, 11:00 am AEDT |
| KFC BBL 16 | Sydney Sixers v Perth Scorchers | Sunday, 10 January 2027 | Sydney Cricket Ground, 2:10 pm AEDT |
The Sixers had already identified both fixtures as Community Round matches in their official WBBL home fixture announcement and BBL home season announcement. The AAMI deal now adds a presenting partner to those matchday events.
Why are the Community Rounds important to the partnership?
The Community Rounds give AAMI a role beyond logo placement. These matchdays connect professional cricket with local clubs and the people who run the game at community level.
Previous Sixers Community Round activity has included club invitations, ticket offers for junior and community cricketers, meet and greet opportunities and matchday experiences. The club has not yet confirmed the full activation plan for the two AAMI presented rounds, so any new offers or fan experiences should be treated as unannounced until further details arrive.
Sydney Sixers General Manager Rachael Haynes said AAMI’s community focus matched the club’s aim to build stronger links with members, supporters and grassroots cricket. AAMI executive Mim Haysom said cricket brings Australians together at stadiums, at home and through local clubs, making the Sixers and Cricket NSW relationship a natural fit for the insurer.
What will Sydney Sixers fans notice in WBBL 12 and BBL 16?
Fans will first notice AAMI on the playing shirts, caps and helmets of both Sydney Sixers teams. AAMI is also attached to the Community Round identity as presenting partner, although the exact signs, promotions and activities have not been announced.
For match dates beyond these two events, see the complete Big Bash schedule for the 2026/27 season. Player changes and availability can be followed through the updated BBL squad tracker.
Why is the AAMI deal significant for the Sydney Sixers?
The deal gives the Sydney Sixers one Principal Partner across both senior teams for two seasons. That creates consistent front of shirt branding in the men’s and women’s competitions and connects the commercial agreement to Cricket NSW and grassroots cricket.
One agreement across the BBL and WBBL also gives the club a clearer sponsor identity and allows the Community Round campaign to run in both competitions. It does not prove that the two teams receive the same rights fee or activation budget because those figures are not public. What is confirmed is the same Principal Partner title and the same shirt, cap and helmet placements for both playing groups.
The agreement does not reveal its financial value, performance targets or any insurance products for members. It also does not confirm player ambassador deals. Those details should not be assumed from the principal partner announcement.
What comes next for the Sydney Sixers and AAMI?
Tickets for WBBL and BBL matches are already on sale through the Sydney Sixers website. Fans can also use the Sydney Sixers team page for squad news, signings and season updates. BBL2027.com will update this report if the club confirms new kit designs, ticket offers or Community Round activities.
Frequently asked questions
How long is the AAMI Sydney Sixers partnership?
The agreement lasts two years and runs through the end of the 2027/28 season.
Is AAMI sponsoring both Sydney Sixers teams?
Yes. AAMI is Principal Partner of the Sydney Sixers BBL and WBBL teams, with branding on both teams’ shirts, caps and helmets.
Did AAMI become a Cricket NSW partner?
Yes. AAMI is also an Official Partner of Cricket NSW and the Official Insurance Partner of the Sydney Sixers.
Will the Sydney Sixers change their team name?
No team name change was announced. The agreement covers principal partner rights, kit branding, insurance rights and Community Round presenting rights.
